Analysis on the Training Orientation of New Business Talents in the Digital Era

Abstract

Against the backdrop of rapid development in the digital economy and the deepening implementation of education digitalization strategies, traditional business talent training models are facing practical challenges such as a single knowledge structure and insufficient adaptability in practice. In the digital era, characterized by the deep integration of digital technology into economic and social operations, new demands are placed on business talent for versatility, applicability, and innovation. "Business-Engineering Integration" (B-E integration) has emerged as an important pathway for cultivating new business talent, becoming an inevitable choice for universities to respond to industrial transformation and national strategic needs. Based on the development context of the digital era, this paper systematically analyzes the practical drivers behind cultivating new business talent through B-E integration, explaining its formation logic from three dimensions: national strategy, industrial digital transformation, and organizational reform in universities. On this basis, the paper further clarifies the training objectives for new business talent in the digital era, systematically positioning their core competencies in four areas: digital literacy and data-driven thinking ability, understanding of engineering technology and system thinking ability, business analysis and management decision-making ability, and cross-disciplinary collaboration and innovative practice ability. The study concludes that building a new business talent training system characterized by "deep business-engineering integration" is an important approach to improving the quality of talent cultivation in universities, enhancing graduates' adaptability to industry, and serving the high-quality development of the digital economy.